The end result: better user experience and a satisfied end-user. This makes the entire site more accessible and easier for visitors to navigate. However, implementing aspects of minimalist design principles for the purpose of simplifying and decluttering the design of your website enhances the readability and visual aspects. Simplifying the design of a website with improved user experience in mind does not automatically equate to adopting a minimalist approach. A complex or poorly designed website can negatively impact performance and user experience. In a study conducted by the Society of Digital Agencies, 77% of surveyed agencies believed that they had clients with a poorly designed website. While a complex design may serve its purpose in certain applications, these designs do not always optimize user experience, which can be detrimental to the success and performance of a website. There may be no issue in these two cases because of the nature of the site content but that does not necessarily mean these websites are easy to use. His point is that as long as the design can be useful, there should be no issue. He argued in his blog, that there are websites with complicated designs, yet they are used every day, such as Craigslist and Facebook, which is used by 1.5 billion people each month. Certainly, there are experienced designers who prefer to create an interface that hinges on the concept of complexity.ĭesigner Jonas Downey is one example.
Like anything in life, there are different methodologies behind each approach to web design, and there is no single way to do things correctly. When prospects navigate away from your website because they could not find what they were looking for, they may seek out one of your competitors because they offer a similar product or service with a web design that is intuitive and easy to use. Today’s users are content scanners, so if a website does not grab the attention of a visitor in 15 seconds, this will lead them to become frustrated and abandon the website. Visitors want an efficient experience without being bombarded with information while on a website with a complicated design. It is simple prospects will leave your site if it takes too long to load. The same notion applies when an individual visits a website.Ī cluttered website is usually a slow website: according to research from Google, 53% of mobile users will leave a site that takes longer than 3 seconds to load. Tips to incorporate efficiency into web designįinding ways to declutter and simplify our personal digital spaces allows individuals to improve efficiency and enhance productivity. Enhancing the overall user experience of your site, in turn, gives your site improved performance and usability, which can lead to more conversions.
A simplified web design creates the opportunity for users to have a streamlined, enjoyable experience while visiting a website.Īdditionally, simplifying web design allows for ease of use on both desktop and mobile devices. Instead, a website should be designed with the intention of creating a positive and productive experience for visitors.
If this is the case when creating a design for a website, why would we risk subjecting users to potentially being overwhelmed while they visit our website? Similar to physical clutter, digital clutter can be overwhelming. If people are making efforts to eliminate clutter from their personal digital spaces, why are the websites that we visit often designed in a way that brings the clutter and noise back to the forefront? Digital decluttering involves intentionally eliminating tools that bog you down and optimizing those that add value to the way you operate on a daily basis. The concept of digital decluttering helps you decide which digital tools add the most value to your day-to-day lives. Why simplify your approach to web design?
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